-make it fresher
-fresher?
-fresher...
-Fresher like what?
-Well, uh... Fresher...
-Fresher like more casual & bold designer style, maybe kinda some MTV style?
-No... fresher!
-Fresher like "use colder colors"?
-Fresher, fresher...
-like on a tampax ad?
-NO, just fresher...
-Fresher like on a drink ad where all looks cold and with condensation drops?!?!?
-FRESHER!, FRESHER!!

(like 30 minutes after he managed to comunicate he meant Aqua in a pure Mac style...)