I meant mid day specifically, not just general daylight. That's the thing with lighting, its a major factor in determining the mood of the shot so it should be approached with some consideration. Mid day sun creates short shadows because they are directly under objects which helps to flatten out the look of the shot and depending on the direction you take the color palette, it can also help to give the impression of an unfriendly or even harsh environment. This may or may not be desirable to you.

This kind of lighting also creates hard lines and shadows on people's faces (which is why photographers take measures like using shade and reflectors and diffusers to bounce/scatter light and soften up portraits under these conditions). One again, this effect may or may not what you want (since all shots of people aren't necessarily meant to be glamorous). Just things to think about.Check out some photography and cinematography tips too, it can help take your work to the next level.

Long story short. Ask yourself what kind of mood you are trying to set.