Well, it depends on what LENS you are using for your shot.

Also, the 601 standard for tv is 720x480 using a pixel aspect ration of 1.
OR 720x486 using a pixel aspect ratio of .9

Other European contries use the PAL standard, and it really depends on your final personal quality needs, or your studio prefs

Here are my settings for a 35mm lens AND for a 70mm lens:

35mm first: