I think CG has reached a bit of a plateau, or more accurately a saturation point (3D excluded) which is why you don't see on the back of DVD boxes anymore "...cutting edge special effects..." whereas if you look at the original Tron, that's how it sold. I don't really think great effects sell movies anymore, it's more just the hype, the trailers, and the frequency of explosions.

And woot! 1000 posts