And when you say, "10% of the users worldwide" I assume you are talking about the mac machines right? Because Window media player is installed on 94% of the computers in use today Alias/Wavefront has reported that 25 percent of all commercial units of Maya are now sold for the Mac OS X platform in North America and 20 percent globally. The company says this shows that Maya is the leading 3D animation software package on the Mac. macworld.com