Thanks Guys, yes Jay is 100% correct! Thanks for your input.
I have also realised now from this book that the way your geom
flow is really really important for deformation in animation etc...
once I add more detail and start using the sculpt tool to smooth
out parts of the model it will really start to take proper shape.
(lots of trial and error with the flows!!)

Jay where did you get the DVD? I am battling to get
my hands on it! In South Africa we only have the book!
plus I only see the book on Amazon...

Thanks for the comments guys, I will try keep regular updates.