We're doing a presentation for a company that supplies components for multiple vehicle platforms, everything from off-road to industrial to passenger. They're a global company with a pretty large product line. We're starting the initial animation with a car, semi-truck, and large earth moving vehicle, looking straight on with the objects fanned out in perspective. Each vehicle will then be zoomed in and rotated to the viewer stopping in a straight side-on orthographic position. This is necessary so as to fit with pre-existing cutaways and engineering animations. It all sounds pretty bland but that's where our company comes in. We're a creative studio that has been brought in to jazz it up a bit. Give it a little life. These engineering animations usually put us non-engineering types to sleep. This will travel around the world to various trade presentations and will have to appeal to a broader audience.
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