film studios invest thousands of pounds in pipelines that work with a certain product. E.g. maya. Maya is better than max because for an advanced set of users that need more than just hitting a render button maya is open and everything can be scripted so you can get down to the lowest level in maya whereas in max I dont believe you can (well you couldn't last time I opened max).

Max is good for games companies... not sure exactly why they choose it I think they are comparable on price now.


A