yes it's possible. it's a standard function of most modeling programs to also allow you to texture them... the bump map and specular map and normal map and color map and any kind of map you want to make are, however, NOT done in maya... the only reason you are led to believe that the tutorial says lightwave can color and bump your objects like this for you is because it's a tutorial written for lightwave users. a maya user could easily translate this into terms a maya user could understand, because it's not really a tutorial. it's a process. it's a lesson in theory. in order to get cool colored bumpy shiny things, you do this then this then this then this and click here, here, here, and here. only difference among maya and lightwave and 3dsmax are where you click to get the same thing.

basically, in order to get 'bump map effects' you have to UV map your object. that tells the 3d program where you're putting your texture. then, you take a 'snapshot' of that newly-created UV layout. next, you take that 'snapshot' and import it into (or open it with) a photo editing program. in there, using the 'snapshot' as a guideline, you paint your texture. you choose where your bumps go. where your colors go. after you're done, you take the resulting file and plug it into a shader where it belongs. then you attach the shader to your object, and because you UV mapped it, your newly painted texture will lie on your object just like how you painted it. i didn't give you a step-by-step set of instructions because it always differs with the situation/object.