you also might try this tutorial on alias wavefront's website...if i can recall correctly you have to be a bronze member to access the tutorial but it is free to subscribe...

the technique uses an image plane with a logo on it and uses particle movement to swirl into the shape of the image...it really produces this amazing effect...

https://www.alias.com/eng/community/t...odule=dynamics

the tutorial is titled..."maya fluids:using fluids to form an image"