I'd give that a go, I cant stand the stuff though. It is too salty. I havnt had any in about a year but there always seems to be a jar of it in the cuboard.

And for you information i am not really a city slicker I lived on a farm for a few years (Two to be exact).
Granted there were no animals and it has now turned into a winery but it was still a farm.

Edit: Just tasted some vegemite then. It isnt as bad as i remember it was