Yikes, sorry I didn't save it ><, I just created some text, assigned a dark lambert, then assigned a mia_material_x (its a Mental Ray shader) to the front faces of the letters, I plugged a light surface (its in the MR texture section) into the 'additional color' slot (thats under the advanced section of the mia_material's attributes) Changed its color to red and told it to contribute to final gathering and reflections, turned on final gathering in the render settings, tweaked intensities a bit and did the actual glow in After Effects(more control that way but I'm sure you can use a bright Maya shader and a slight glow).

Other thoughts: I used the same type of shader setup on some poly planes to light the scene, and I did attach a photographic exposure lens shader to the camera.

Edit: I did use Puppet's fisheye lens shader as well <3