Originally posted by Pure_Morning my only concern is that £4 is a little expensive for a 34 page mag, see the trouble is Alan that it would be fine if we was going to publish 20,000 of the things and sell from whsmith etc ... at that many we would get for a LOT less then we would at only getting 5000 first run. I cant take the chance and get more then 5000 incase it all goes wrong. If all goes well and it is a hit then sure either more pages are added or we look into the pricing aging, but then again alan have a think about the mags out there now.. Sure they are 80 pages, but 40 of them are centre spreads of Advertisment! am I right or am I right? The most I would have is 2 pages of advertisment - and if we did get advertisment of any kind then the price would be better