adldesigner , nailed it on the head. Show what you wont to get hired for!!! If you rock as a animator than really gear your reel to great character performence. If your are great at modeling than concentrate on making really good models with great textures.
I am enough of an artist to draw freely upon my imagination, knowledge is limited, imagination encircles the world. (Albert Einstein)
https://www.artstation.com/kurtb