i dont work in the film industry but for the stuff we do at work they are an absolute godsend, I think people get put off by them because of the vast settings, but if you persevere, you can get some truly stunning results.

I think its the US company The Orphanage that Ive seen on a demo reel using them for TV ads and other various bits. Plus I think Doug Chiang has had them used in his Robota project...

Try converting them to poly and run them thru Zbrush for more detail and also try using fur for grass!! Awsome!


Cheers
Jay