him: "We need three poster concepts for the upcoming conference."

me: "What do you want on them?"

him: "I don't know."

me: "Do you have a theme?"

him: "Not yet."

me: "What style should they be in?"

him: "I don't know."

me: "What visual elements should be included?"

him: "Oh you know, the usual."

15 versions latter, we ended up taking posters from the previous year and basically changing the dates. Grrrr, indeed.