Well, i wouldn't call it a new Genre, but simply a new medium in which to convey the many Genres.
As long as they don't go and try and create the wrong movies. I think we could be in for a sweet ride!
All you can do is hope they play their cards right.
www.stevenegan-cgi.com
"Your weapons are no match for ours! People of Mars, surrender!"
"Um, this isn't Mars. This is Earth."
"Earth? Earth-with-nuclear-weapons Earth?"
"Yes."
[long pause] "Friend!!"