ok i havent watched the vid as its too big, but i am aware of rikku (mmmmm) and her hair from FFX
u cud try using maya fur and use dynamics on it, but fur was designed to handle smaller strands of hair...like fur :s

however, if ur in the midst of changing applications to achieve this hair effect i would recommend XSI (advanced...the essentials edition doesnt have hair) as it is fairly easy to create dynamic hair, collision objects etc the only complaint i have about it is its too sloooow but yeah. download the EXP to see if it has fur, i know the 2.0 EXP had fur built in, not sure about the current 3.0 one tho