ok what you need to do is assign a blinn to your rims,
slide the color all the way back to black and go to specular shading.
when you're there;
eccentricity==>0.3
specular roll off===>0.7
specular color===> light grey(about 80% to the right)
reflectivity===>0.7
reflected color===>option box==>env.chrome

play with some settings until you're happy


good luck,(brother )