how are these kinds of effects created? Im interested in creating these sorts of lighting effects and such, for example, a glowing pool of light, that is emitting straight beams of light up into the air, that spiral around a bit....or something akin to movie title special effects....any ideas anyone...this is a good example of what im talking about

https://www.artbeats.com/prod/product.php?pg=1&id=336

Thanks in Advance!