Been playing around with the lighting for...wow a few hours now.

Found a pretty neat HDRI lighting tutorial on the net to get myself started with the concept. All total there are five standard lights and an HDRI globe for lighting with Final Gather turned on. Its still pretty dark and nowhere near a "Showroom" type look. So there is still a great deal of work that needs to be done.

Also the texturing is VERY basic, all just thrown on with no adjustments as I worked on lighting it properly.

EDIT: I'm an idiot. There is a car paint shader right above the mettalic paint texture... re-rendered and reposted. Also can anyone explain to me why the HDRI globe washes out the Ambient Occlusion pass?

Here is some of my settings just in case someone has some advice on where I should improve my lighitng setup.

HDRI globe - color gain HSV value upped to a value of 2
Four spotlights - intensity set to .2
a point light directly above the model its intensity set at .25
Final Gather set at around 1500