Not sure why the tone seems to have gotten hostile, but anyway...
First the demo in Max. It sounds as though they already had shaders defined and thus inoculated the viewers from what it took to create the shaders. A presenter's job is to make it look easy
Since you don't already have a shader, maybe you can find one. Try here: http://www.highend3d.com/maya/shaders/
If you find one that is close to what you're looking for, download it then disect to see what the settings were.
Good luck and if you find your answer, please shared it.
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